AMSTERDAM LIGHT SUBMISSION 2018
TYPE: PROJECTION INSTALLATION
Embedded Information is a dynamic and interactive projection mapped installation that appears as an evolving glowing form, evocative and integrated with the façade of the building behind. Up close, the work reveals itself to visitors as a moving mass of collected information. The public can contribute to this via social media posting.
Extraordinary amounts of meta and location data is gathered on each of us as we inhabit the city and interact with smart technology. Each discrete piece of data viewed in isolation offers little, but collated together can form a detailed picture of who we are – often without our explicit consent.
Embedded Information both critiques and explores this notion examining how a mass of approved user generated information might be manipulated at a number of scales, in an enigmatic setting that invites investigation and closer inspection.